Today’s interesthing sharing mostly inspired us on making brands purposeful and engaging.

Find out how  through the following videos. :)

Title: UTEC – Potable Water Generator

image

Summary: The University of Engineering and Technology in Lima, Peru, wanted to attract new students for the 2013 school year, so they teamed up with DraftFCB and created the world’s very first water producing billboard for a city that sits in the middle of a desert, with almost no rainfall per year, an area where fresh, clean water is not guaranteed for everyone. It works by extracting water from the air that passes through the billboard, condensing it, cooling it and then storing it so that people can come to the billboard to collect safe drinking water.

 

Title: Stockholm with Charlie Caper and Erik Rosales – from MIPIM in Cannes v 3
image
Summary: Stockholm is the most populous city in Sweden, will see two difference presentation; traditional vs new age, a communicate, magic, technology and entertain make the presentation change.

 

Title: How the Internet Is Changing Advertising  

 image                                           

Summary: A short history of communication and how the internet is a new medium that has thrown out the old rules of communication.

 

Title: The Way You Present Your Thoughts Affect Everyone

image

Summary: Your words can change the world. Start by knowing what you want to say and creatively present it that will impact everyone. Words that can make everyone take actions.

 

Title: Google Ramayana

image

Summary: Google wanted to launch Chrome browser and highlighting Chrome features and Google services like GTalk, Products, Weather and Maps through various scenes in the story – Ramayana. The interactive experience also incorporated WebGL and HTML5 to demonstrate that Chrome is capable of more than just speed – it’s also powerful in security and stability.

Click http://www.f-i.com/google/ramayana/ to see it live now!

ITS Week13 - Wen Li

IT Wk13 - Wen Li.3

ITS Wk 13_Wen Li.2

 

Title: What other thing iPAD can do? – So you think you can flap?
image
Summary: The game app allows user to interact via motion detection through the iPad front camera.
It creates an interactive & engaging platform for user to have fun with the game by flapping their hands to fly as high as a bird.
Besides, as it’s energy consuming, it gives another excuse for you to exercise too!
Check it out here: