Hooray! Everyone seems so excited.. hmm, not only that CNY holiday is coming but because we’ve come to our Week 6 of ITS.
Yes. I guess ITS becomes more and more interesting and helpful to create world-class works.

 

Title: CURATORS OF SWEDEN

 


Summary:
How would a country’s twitter like when it’s managed by their very own citizens? That is Curators of Sweden all about, – to prove Sweden’s core values which are transparency, democracy and innovation. This campaign won, The Gold Egg, gold in Clio Award and Grand Prix in Cannes Lion 2012.

Title: A DRAMATIC SURPRISE ON A QUIET SQUARE

Summary:
An on ground activation of the campaign to launch the high quality TV channel TNT in Belgium. They placed a big red push button on an average Flemish square of an average Flemish town that when pushed, the drama starts.

 

Summary:
A game on YouTube grabs attention of users since no software needed to be installed, making users interact with the video storyline instead of they just watch and go.

Summary:
Last time you probably heard about MySpace, it was sold for $35 million, down from a $550 million buy price just a few years before. Part of that headline was that Justin Timberlake bought into it, and now just over 12 months on, we see the new interface and experience showcased in this video ‘This is MySpace’ along with a registration page to gather emails in readiness for the re-launch.

Title: THE ESSENTIAL GAME FOR DESIGNER

Summary:
Information about design is so overflow. You can get from books, internet with a long paragraph or step by step to show you how design works. But what we lack of now is ACTION.

“Knowing is not enough; we must apply. Willing is not enough; we must do.” – Johann Wolfgang von Goethe

Method of Action is a great site that put thoughts into action. Particularly the 3 simple games are essential for designers.

Try it out NOW! The Essential Game For Designer


Title: HOW TO SELL (Tips from Ogilvy)

Summary: Practical, relevant and effective tips to be a great salesperson. This guide every Salesperson to produce not just quantity but quality sales.

Here’s the complete slides: How To Sell

Title: MARKET SMART – Gen X & Y

Summary:
A continuation of consumer insights of Gen X & Y towards information consumption and shopping preferences. This allows designers to design or create ideas that talk directly to the major consumers of today.

[gview file=”http://www.joescher.com/2.0/wp-content/uploads/slides/MarketSmart_03.pdf”]

Stay tuned to our next ITS! :)
Happy Workday everyone.