Chin Hin Group was a one-stop building material supplier with close to 40 years experience in the industry. The Group is heading towards public listing and therefore, requires to uplift its corporate brand image.
We resolved their challenge through creating a distinct brand communication. Prior to developing a solid and professional corporate identity for each of its division, we helped in positioning the Group from a one-stop building material supplier to an integrated builders conglomerate.
This resulted to a strong and stable corporate image with structured divisions while consistency in all its communication materials is enhanced. It also established a compelling website and corporate profiles highlighting its achievements, which are essential in preparation of becoming a listed company.