Penang Road Famous TeoChew Chendul is an 80-year-old heritage brand which struggled to express its rich history and identity due to unclear positioning. It aims to bring the local TeoChew Chendul to the world but unsure on how it can be achieved.
To understand the brand more, we thoroughly investigated about its history. We captured its story to be brought to life and thus, positioned it as a Chendul Specialist portraying 80 years of rich memories to all its communication materials. We also established a distinct and consistent identity for Penang Road Famous TeoChew Chendul including a heritage-themed outlet interior. Its story was stirred and prepared to be brought to the world.
Generator Creative Studio
Interior Design Collaboration:
T-Square Design House